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JEFF LUKES

Who am I?

I am a design junkie and art director focused on shaping progressive business culture through strategic brand positioning. I work with organizations that strive to engage their communities both authentically and courageously to affect positive change for the people they serve. With more than 20 years of experience in branding, design, photography, and copywriting, including 16+ years running my studio, I have met countless branding scenarios and filled nearly every role—from production artist to business strategist, janitor to project manager. I get my hands dirty and pride myself on adaptability to create genuinely innovative solutions that impact both a brand’s perception and their bottom line.

So what?

Progressive organizations prosper when they have a focused brand that engages and delights their patrons and consumers at every touchpoint. This comes with a clear vision of your company’s culture, values, and personality as well as a deep understanding of the people you hope to serve and their journey from discovering you to becoming your most ardent fans. I help innovative companies in the hospitality and consumer packaged goods categories to increase engagement and revenue by uncovering insights about your culture and audience and working with you to develop a focused and engaging brand experience.

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