For Highway Technologies’ first tradeshow event showcasing their solar power installation capabilities, I wanted to create an eye catching visual with the limited time, budget and space we had available. We settled on a ready-made 10′ x 10′ frame with an aluminum stand-off and used large, simple graphics and text to draw in visitors. The stand-off featured a shelf with an iPad giveaway as well as brochures.
- Design
- Illustration